Info

Priority 1 Rewards

EXCLUSIVE | Priority 1 Rewards

With the swipe of your card or key tag, you will earn 10% of all qualified customer-pay purchases (parts & 
service, accessories, or maintenance) in points. Members visiting the service department and taking advantage of 
factory-included maintenance or warranty repairs will receive $25 in points with each service visit. Points are 
redeemable toward the purchase or lease of your next new or pre-owned vehicle from any Priority 1 Automotive 
Group location.
Each point earned equals $1 in future discounts and you may redeem up to $2,000 in points per vehicle 
purchase. Earned points expire 42 months from the date they are earned and are in addition to most 
manufacture rebates, incentives and discounts.

SERVICE POINTS
10% of every dollar you spend in parts, service, accessories and maintenance

CUSTOMER APPRECIATION BONUS
$100 in preloaded points

ACTIVATION BONUS
$50 in automatic points at your first service visit

FACTORY MAINTENANCE & WARRANTY POINTS
$25 in points with every factory-included service or warranty repair

FRIENDS & FAMILY REFERRAL BONUS
$100 in points for each person you refer who purchases a vehicle

PRIVILEGES | Reserved for you.


PRIORITY 1 SERVICE | No appointment necessary. 
As a Priority 1 Advantage member, you never need an appointment to have your vehicle serviced or 
repaired. For complete service locations and hours of operation, simply visit www.priority1cars.com. Please 
notify our staff that you are a Priority 1 Advantage member and present a valid membership card or 
key tag upon arrival.

COURTESY LOANER CARS | Stop, drop, and go. 
In addition to no-hassle, no-appointment service visits, Priority 1 Advantage members enjoy a courtesy 
loaner car with all service visits requiring one hour of shop time. Upon arrival, please present a valid 
membership card or key tag and notify our service staff that you are a Priority 1 Advantage member. 
Loaner cars are available on a first-come basis and based on availability. 

PRICE GUARANTEE | We will meet or beat any written offer. 
Priority 1 Advantage members always pay the very lowest prices on parts, labor, service and accessories. 
In addition, members receive exclusive savings and discounts on everything from lease payments to 
parts and service savings and everything in between. Watch your inbox and mail for exclusive offers 
throughout the year.
(Guarantee based on identical specifications and terms within the same month. Dealer reserves the right not to match the price and terms in the case of availability shortage as determined by dealer for any particular model.)

FIRST LOOK & DRIVE | See it first. Drive it first. Own it first. 
Members always go to the head of the line. As new products are introduced, Priority 1 Advantage members 
are invited to special VIP product introductions and test drives before anyone else. You will have the first 
chance to see it up close, drive it and own it. And as always, the higher your point balance the higher your 
priority on our VIP list for new or hard-to-get vehicles.

NO LEASE DISPOSITION FEE | Make a change. We cover your lease disposition fee.
Priority 1 Advantage members enjoy the freedom to change the vehicle they drive without any end-of-term 
lease disposition fee. Go from lease to purchase? New to certified pre-owned? MINI to BMW or Porsche? 
We like change, you like change, and we have you covered. Simply purchase another car, any car, from Priority 1 Automotive Group within 30 days of your lease 
turn-in date, and we will reimburse you for your end-of-lease disposition fee not to exceed $500.

PRIORITY 1 CREDIT LINE | Easy, interest-free flexibility. 
Qualifying Priority 1 Advantage members enjoy easy and flexible interest-free financing on most 
vehicle-related purchases such as service, parts and accessories. Backed and administered by Wells Fargo 
Corporation, your personal credit line can be set up at time of delivery and ready to use when you need it.

LOST KEY RETURN SERVICE | Peace of mind. 
As a Priority 1 Advantage member, your key tags provide peace of mind. If you lose your keys, instructions 
on your key tags will assist in the safe return of your keys and key fobs. Please make sure your key tags are 
on your key ring at all times, and that our staff has an up-to-date email address on file.
(Cost of replacement keys not covered if keys are not returned.)

PRIORITY 1 VIP PARTNER PROGRAM | Exclusive access & savings.
Membership means a world of benefits and access reserved for our members. Throughout the year 
members receive exclusive offers and access to the area's finest merchants and events. Watch your inbox 
and mail for notification of merchant offers and VIP events. 

RELAX | While saving big.

Priority 1 Advantage Travel Rewards

As a Priority 1 Advantage member, you enjoy your own exclusive travel concierge service. This assists you in 
booking any type of travel arrangement from airfare to cruises, vacation packages to honeymoons and more. 
To book your next travel adventure, call 1-888-732-7291. Please provide your concierge with your account 
number located on the back of your membership key tag or card.

1. Call Travel Rewards by Options Travel toll-free Monday through Friday 9:30 a.m. - 6:30 p.m. EST at 
1-888-732-7291.

2. Inform your personal Travel Rewards Concierge of your desired destination and method of travel.

3. Notify your personal travel concierge that you are a member of the Priority 1 Advantage program 
and let them do the work!

4. When you are ready to book, simply provide your personal travel concierge with a major credit card 
and your membership number located on the back of your membership card.

5. Your tickets and itinerary will be sent via e-mail or certified mail.